Besides authoring specific features (highlight reel below), I also lead and manage Sound of Life and KEF Sound Lab, both content platforms run by British audio brand KEF.
KEF
At KEF, my role as Editor in Chief sees me author specific features (highlight reel below), while also leading and managing both of the brands content platforms: Sound of Life and KEF Sound Lab.
Listen Zine
Cooper: Behind the Energy of a Painting
An exclusive feature with artist Cooper, exploring the role music plays in bringing his vibrant artworks to life.
At the Forefront of Generative Art with Hieroglyphica
A former academic director, Hieroglyphica speaks to us about his journey from hobbyist to fast-growing generative artist and takeaways from starting a creative career in web3.
Native Union
At Native Union, I strategized, ideated and wrote all blog articles for the brand.
Designing the Stow Collection
A piece detailing the design process behind the brands’ first soft goods collection.
FLYDESK Founder JB on the Future of Work
An interview feature with JB, founder of a new remote work app, discussing his views on entrepreneurship, post-Covid work & how he wants to make his mark.
Everything You Need to Know About MagSafe
An informational piece created to explain this new technology from a user-centric POV.
Staying Productive While Working Remotely
An impromptu piece sharing tips on how the team managed to stay productive during the earlier, more panicked phases of Covid in Hong Kong.
To New Beginnings
A conversation with the brands’ CEO & Creative Director, documented to mark the landmark launch of Native Union Paris.
Fusing Fashion & Tech with Maison Kitsuné
The design process & inspiration behind the exclusive collaboration with Paris-meets-Tokyo multifaceted brand, Maison Kitsuné.
Do More with the New Standard of Charging
An informational piece on Power Delivery charging to build on the brands’ tech positioning in a more user-centric way.
Crafting Classic Leather
A deep dive into the brands’ longtime work with genuine Italian leather, highlighting the importance of craftsmanship & attention to detail.
DFS
Part of the Creative Content team at DFS, I produced a range of lifestyle and fashion editorial content.
On Tour with Yuna
I helped edit & publish this feature for DFS’ Trips & Tips, a global editorial series designed to highlight the company’s travel / lifestyle positioning.
Meet Janice Wong : Singapore’s Queen of Desserts
I edited this interview feature with Janice Wong, named Asia’s Best Pastry Chef for two consecutive years, to support the launch of DFS’ “From Singapore with Love” campaign.