TAKE IT HOME
kef brand campaign
KEF’s first-ever brand campaign was for the live music lovers, the festival fanatics, the film aficionados — for everyone who leans in when they listen.
We hosted intimate listening events in some of the world’s most iconic cities, featuring local grassroots artists revered in their communities and a tracklist curated exclusively for our audience.
An exploration of their story and the KEF sound experience — an experience brought to life over 6 decades of obsession over the power of high-fidelity sound.
my role was to bring the campaign to life to our online COMMUNITY through editorial, video & photography:
Content Strategy
Editorial Direction
Content Development
Video Production
content strategy & editorial direction
In addition to digital versions of the printed Zine articles, we published more pieces diving deep into each city’s music scene for the post-event phase of each campaign.
Listen Zine
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Listen London
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Listen Melbourne
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Listen Tokyo
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Listen Amsterdam
VIDEO PRODUCTION
Mini-Docs / Storytelling Series / Artist Interviews
From revealing conversations with emerging musicians to thoughtful explorations of stories in sound, I’ve collaborated with production teams around the world to bring compelling narratives to life — from initial ideation to seeing the final edit through.
