LISTEN ZINE

lean in. listen close.

KEF’s Take It Home brand campaign was comprised of 3 parts: a digital ad campaign, intimate listening events in iconic cities around the world, and a printed zine.

Listen acts as the brand’s platform to share the stories behind the campaign — why KEF has chosen these cities, these profiles, and these narratives to share. ​​

As Editor in Chief, I’ve published 5 editions of Listen.

With a core global team and local journalists, we delve into the hidden facets of each city’s music scene.

editorial strategy. brand storytelling. creative production. editing.

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Sound of Life / Media Platform

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Take It Home / Brand Campaign